Posted on: April 2, 2012

Strictly Biz: Why Entrepreneurs are TV’s New Idols

Suddenly, entrepreneurs are TV’s new Idols.

As singing competitions shed viewers, a new breed of reality show is striking it rich.

“Coming out of the recession, people like to see other people beating the system and living the American dream,” says Brent Montgomery, producer of “Pawn Stars” and ABC’s new sports memorabilia series “Ball Boys.”

No business-themed program is hotter right now than ABC’s “Shark Tank.”

Now in its third season — and with the addition of grinning billionaire Mark Cuban — the venture-capital show has seen ratings jump nearly every week this winter.


“I think people want to see it re-enforced that dreams can and do come true,” Cuban told The Post yesterday.

“Our entrepreneurs aren’t born with silver spoons. They are normal people who have worked extra hard to turn their businesses into something.

“The ‘Sharks’ aren’t the role models, the entrepreneurs are and everyone cheers for them,” he says.


Click Here to read the full article at The New York Post.

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