Posted on: March 2, 2015

Business Mogul Kevin O’Leary, aka “Mr. Wonderful,” to Serve as Official Brand Ambassador for TigerDirect Business

MIAMI, March 2, 2015 /PRNewswire/ — TigerDirect, a subsidiary of Systemax Inc. (NYSE: SYX), today announced that Kevin O’Leary– aka “Mr. Wonderful” from ABC’s hit TV series, “Shark Tank” – has entered into a strategic partnership with a leading business-to-business (B2B) information technology (IT) provider. Under the terms of this exclusive agreement, O’Leary will serve as a brand ambassador beginning Spring 2015, representing the IT products and solutions provider through traditional, digital and social media promotional initiatives, in addition to educational opportunities and personal appearances on TigerDirect’s behalf at top industry and customer gatherings.

Emerging from humble beginnings, O’Leary learned key corporate and financial insights from an early age, and these principles became the pillars upon which he built his global software company, SoftKey. Later called The Learning Company, O’Leary negotiated its $4 billion acquisition by Mattel in 1999. After his extraordinary success with the software company he founded, O’Leary eventually found himself on television, quickly becoming a sought-after host and personality on CTV, BNN, CNBC and ABC. Currently, he leads O’Leary Financial Group, a group of brands and products that share O’Leary’s guiding principles for business, and is chairman of O’Leary Funds. He is also a bestselling author of “Cold Hard Truth on Men, Women and Money” (Gallery Books).

O’Leary will now align with TigerDirect Business in its accelerated commitment to empower businesses of all sizes and State, Local Government and Educational (SLED) institutions with tailored IT products, services and solutions.

“I’m all about helping businesses increase productivity, and ultimately, cash flow. I’m excited to be working with TigerDirect to do exactly that by providing businesses with the best IT solutions available,” said O’Leary.

“We’ve had the distinct pleasure of working with Mr. O’Leary in the past. Given his expertise with a wide range of business ventures, solid background in technology and growing success as an indispensable TV personality, he comes to TigerDirect Business with a powerful, zealous fan base with unmatched engagement levels,” said Adam Shaffer, President, TigerDirect Business. “Under this agreement, we will join forces with Kevin to become advocates for businesses seeking to get the most out of technology to help drive their companies’ growth and stay a step ahead of the competition.”

TigerDirect Business is the brand name and expert team that hundreds of thousands of businesses and public sector organizations across the U.S., Canada and Puerto Rico trust to service their IT needs. Known for offering a premier, high-touch customer experience through one-on-one relationships with dedicated account managers, customized solutions and newly enhanced website, TigerDirect’s mission is to ensure its clients keep pace with the ever-changing state of technology in order to succeed.

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About TigerDirect:
For more than 25 years, has served the technology needs of both personal and business users, selling consumer electronics, computers, digital media technology and peripherals via business-to-business, Internet and catalog channels. Beyond its vast product offerings, TigerDirect has become a trusted partner to hundreds of thousands of SMB and public sector organizations by providing a suite of IT solutions and services. is a subsidiary of Systemax Inc. (NYSE: SYX).

About Systemax Inc.:
Systemax Inc. (, a Fortune 1000 company, sells industrial and computer products through a system of branded e-Commerce websites, relationship marketers and retail stores in North America and Europe. The primary brands are Global Industrial, MISCO, Inmac Wstore and TigerDirect.

Media Contacts:
Kristen Mutarelli | Brainerd Communicators | 212-986-6667 |
Nancy Zakhary | Brainerd Communicators | 212-986-6667 |

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SOURCE TigerDirect